Bubbly Creatures
Branding, UX/UI Design, Web Development (3.0)
NFT brand development, collectibles creation and website development for the creatures to have a place to call home.
The Challenge
It all started with a simple creative exploration during a difficult time: "Model a sphere with ears to make a friendly bear". A bear asked for a cat and a cat for a bird and soon, a whole collection existed and I couldn't just leave them unattended... a name had to unite them and so, the "Bubbly Creatures" were born.
Since NFTs were on the rise, the challenge became how to work the brand and online presence to catch the wave, in hopes that the Bubbly Creatures bring as much joy and positive feelings to other people as they did to me when creating them.
Website: www.bubbly-creatures.com
Type
Personal Project
Roles
Strategy
Design
Coding
Year
2021
Tools
Pen & paper
Cinema4D & Octane
Premiere & After Effects
Photoshop
Illustrator
VSCode
Coding Languages
HTML, PHP & TWIG
Javascript
SASS & CSS
mySQL
The idea was to keep a common element among all bubblies and, alongside the spherical shape, the element chosen were the eyes. But it went way beyond a name, a logo and recognizable collectibles. A cheerful, positive and playful tone of voice was crafted and a whole online presence was built: website, rarible, twitter and instagram accounts. Lots of images came along with that, to flesh out the communications.
The animations always feel like some sort of secret sauce, and these were insanely fun to build. The idea was to bring a sense of polished fun and smoothness all around, sprinkled with anime-like illustrations, to give a unique feel to the communications.
And of course that all these interactions lead to engaging emails, which have some pretty cool images! There are a few types of different emails of course, from wishing Happy Birthday to announcing a new Bubbly and just saying welcome when someone subscribes to the newsletter.
To help build engagement and give some opportunities to directly interact with the bubblies, a simple game was constructed, which gives people the chance to win stuff if they participated and more stuff if they end up in the top ranks of the scoreboard.
It is a guessing game based on a riddle and to play the game, available for a short period of time before a bubbly is released, people need to connect their wallet. If they happen to have purchased a bubbly with that account, they get some extra bonus points in the games, how cool is that?!
